Problem
The absence of a structured organizational framework for freelance designers hinders their ability to establish trust with clients and secure projects, placing them at a disadvantage compared to agencies or design collectives.
Insights
Effective organizational structure plays a vital role in facilitating communication and trust within creative industries. Art school graduates acknowledge the importance of business skills, yet the majority received insufficient training in this area. Furthermore, research indicates that being referred by a current employee significantly improves job prospects. These insights underscore the significance of structure, the need for business training, and the value of personal connections in fostering success in creative careers.
Solution
An online platform that brings designers together to easily collaborate and work on projects