Sign Factory was founded in 1996 by an Iranian immigrant named Javad. He approached me to create a new face for his company that more accurately reflected who he was and how he ran his business. He wanted a calm easy vibe that still conveyed his professional nature.
The rebrand was top to bottom from logo, to stationary, to digital marketing/SEO, to internal documents, to website and eCommerce. In the first year of operation alone we have seen an additional $125,000+ in sales via online, a 17% increase over last years figures.